POPSUGAR Celebrity

Theory Goes Ecommerce

Feb 18 2010 - 12:00pm

Lovers of all things basic, good news: Theory has added an ecommerce [1] component to its site. Sweet! Now, you can go straight to the source for simple yet impeccably made basics. I'll definitely be shopping away, but I have a feeling I'll be spending more time in the section titled Insider Looks [2]. Stylists like Andrea Lieberman and Dani Stahl have all taken their favorite Theory pieces and created what they think are the perfect outfits.


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