Skip Nav
Summer
A Perfectly Stylish Wedding Guest Dress to Match Your Zodiac Sign
Gigi Hadid
Gigi Hadid Just Wore the Off-Duty-Model Boot of the Summer
Swimwear
The Princess of Greece Celebrates Her Birthday in the Hottest Bikinis

ThirdLove Bras and Underwear

Avoid the Fitting Room to Find the Perfect Bra

The piece: ThirdLove Lace Balconet Bra

The price: $64

Why we want it: I actively avoid getting fitted for a bra and I have almost my entire life, which basically means I've probably never actually bought my underthings in the right size. Fortunately for me (and anyone out there who shares my fear of being felt up in department store dressing room), the team at ThirdLove gets it. With the help of some high-tech computer vision and image recognition algorithms, they're making it possible to shop your perfect bra size with an iPhone app — basically, your phone becomes the measuring tape (how genius is that?!). Plus, the label's selection of cute underwear, lacy bras, and boyshorts is as sweet as the technology is savvy. And, with Valentine's Day dead ahead, I can't think of a better reason to treat myself to something pretty.

Around The Web
Join The Conversation
Romantic Comedies Streaming on Netflix
Basic French Macaron Recipe
Sofia Vergara and Joe Manganiello's Cutest Moments
Easy Nutella Croissant Recipe
Disney Date Ideas
Classic Romance Movies on Netflix
What Are the Best Pink Lipsticks?

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
X