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Tide VIVID White + Bright featuring Betty White

Tide® has enlisted the help of actress Betty White, the ultimate Hollywood rule breaker, to spread the word that Tide® is re-introducing its Tide plus Bleach Alternative detergent as Tide VIVID White + Bright. The new name is designed to communicate the product benefit of keeping white clothing vivid and bright, wash after wash. Together, Betty and Tide will show people across the country that they can disregard all the rules they previously subscribed to when wearing white – like not playing outside or eating messy food – and feel confident knowing they can trust their white clothing care to Tide VIVID White + Bright.

“I’ve never been one to follow the rules. I don’t pay attention to what people say I should do and always do what makes me happy—like continuing to act at the age of 90!” says Betty White. “I have used Tide forever and I’m excited to work with them to get other people to do the things they love while wearing white. I absolutely love wearing white and I am so pleased that I now can do all the things I love while wearing it without having to worry.”

Tide is also releasing Tide VIVID White + Bright Boost, which is designed to give your laundry that extra boost for the peskiest of stains. For more information about Tide VIVID White + Bright and Tide VIVID White + Bright Boost, visit or

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