Ford told The Sunday Times that he plans to stage a large-scale show during London Fashion Week. The official schedule has Ford's show down for 7 p.m. on Feb. 18.
"This is going to be for 500 to 1,000 people. Photographers, bloggers — a regular, real show," Ford said. "I want to show in London because I now have 100 stores worldwide. The company has jumped, and I can no longer service the stores by not showing. So I have to love it and embrace it."
When Ford scheduled his women's Spring 2011 show — his first offering for the ladies since leaving Gucci and Yves Saint Laurent in 2004 — he kept the show private so the clothing wouldn't get overexposed. He enlisted women like Beyoncé, Daphne Guinness, and Lou Doillon as models. Only 100 people were invited to attend, and Terry Richardson was the only photographer allowed to take pictures.
"I want fashion to be fun again, like it was in the '60s," Ford said at the time. "You couldn't wait to get the clothes and put them on, and I think we've lost that."
That first show was in New York, but Ford said he likes living in London.
"I hope it works here, because my dream goal is to raise my children here," he said. "I'm very old-fashioned. When I was little, I was brought up to say, 'Hello, Mr. Ford'; 'Hello, Mrs. So-and-so'; 'sir and ma'am.' I want that for my children. . . . I'm only here 180 days [of the year], but I like the humour, the formality, the manners, the irreverence in England."