"In fashion you have to doubt yourself right up to the last minute. Even if you've finished a collection and it's the night before you're going to show it and you realize 'Oh that's so wrong,' you have to throw it out, you have to get rid of it, you have to destroy it," he said. "So you're constantly doubting yourself. You constantly have to question yourself."
Still, Ford says being nitpicky about what he creates doesn't remove the sting of a bad review. In fact, it often amplifies it.
"Often, a bad review is right, and those hurt in a different way because you know in your heart what you're reading is right. You're quite raw because they come out the day or two days after what you've done when you haven't been able to recover from it," he said. "You're exhausted and you can't really see what you've created because you're too close to it."