Skip Nav
Kim Kardashian
Kim Kardashian Hit 10 Big Style Home Runs in 2016
Amal Clooney
Amal Clooney's Flares Are the Type Girls Go Thrifting For
Kate Middleton
Kate Middleton's Style Twin Is Your Favorite Sex and the City Character

Topshop Plans Customizable Live Stream For Spring 2013

Tophop's Spring 2013 Show Will Be Totally Customizable — By You

Talk about engaging: Topshop Unique has developed a way to let online viewers of its Spring 2013 show customize the looks coming down the runway.

We'll be live streaming the show on Sept. 16, but viewers of the stream on will be able to change the colors of selected pieces of merchandise. They'll also be able to preorder their versions of those products and share their favorite moments with Facebook friends via a "shoot the show" button developed by the social media platform's engineers. "This show is all about the customer and creating what we call 'social entertainment' around our product," said Topshop's chief marketing officer Justin Cooke. "It's social, it's commerce and it's entertainment all rolled into one."

Topshop isn't the only brand that's making a heavy investment in social and digital media. Prabal Gurung's ICB, See by Chloé, and Pierre Balmain all staged online fashion shows this week. Nicole Miller became the first fashion designer to answer fan's questions through VYou, a video platform, just last month. Lacoste joined the small pantheon of fashion brands with over 10 million Facebook "likes" in August.

But none of those brands has engaged with its fans the way Topshop will this weekend. A preview of what's in store in the video below.

Join The Conversation
Stylish Father's Day Gifts
Kendall and Kylie Swimwear For Topshop
Summer Styling Tips and Tricks
Topshop Unique Exclusive Net-a-Porter Collection
Topshop Boutique's Spring 2016 Shoe Collection
Hayley Williams Wedding Dress
Topshop Unique Fall 2016 Collection

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion