For today's exclusive Coutorture editorial, part of our showroom photo shoot series, we've featured the Fall 08 collection from Trovata. The brand, who gives us a laid back West Coast look, has been making waves in New York with a successful pop up shop at Earnest Sewn in the Meatpacking District. This Fall 08 Trovata, now just John Whitledge of the original four person team who met in college, showed the preppy, casual separates the brand is known for. Cranberry velvet trousers, an olive corduroy vest and shorts set, numerous button down boyfriend shirts, and a few easy silk pieces, make for a collection that is easily mix and matchable and covers all your daytime basics. It's curious whether Trovata will be left alone by the press now that the company is headed by just one, not four, handsome West Coast men. With Ecco Domani and CFDA awards to their credit, however, we suspect it's just a matter of adjustment. For now, we can only hope that the pop up experience in New York has left Whitledge longing for a permanent New York outpost because over here, one rugged blonde designer and preppy West Coast clothing priced between two and three hundred dollars, does a popular New York brand make.
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