Skip Nav
Award Season
See Every Gorgeous Arrival at the NAACP Image Awards
Spring Fashion
The 8 Spring Shoe Trends You'll Be Wearing All Season
Fashion Week
Our New App Will Give You VIP Access to Everything NYFW

Under LVMH's Wing, Edun to Tap Designer, Have Runway Show

Under LVMH's Wing, Edun to Tap Designer, Have Runway Show

>> Now that Edun, Ali Hewson and husband Bono's socially conscious label, has the support of LVMH — which took a 49 percent stake in the company earlier this year — they're hiring a creative director to take Edun to the next level.

“We were so keen on our mission that we made compromises that maybe we shouldn’t have made with respect to our customer and the fact that they should have great clothes,” Hewson told WWD. "Without great clothes, we don’t have a business, so it’s important to get that end right.”

Hewson wouldn't let loose any details of the creative director search, but WWD reports that Alexander Wang and Sharon Wauchob are among those who have been approached. Hewson anticipates the designer being named “within a season” — in time for the Spring 2011 season — and will be someone who can “grow with the brand.”  In fact, she says, Edun will "most probabably have a runway show for Spring 2011, likely in New York.

Around The Web
Edun Gets New Creative Director Danielle Sherman
Edun Runway 2012 Fall
Edun Runway Fall 2012
Alexander Wang and The Weeknd WangXO Collection
Taraji P. Henson in Sexy Alexander Wang at 2015 ACE Awards
Spring 2011 Paris Fashion Week: Sharon Wauchob
Best Everyday Bags

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

Join The Conversation
Latest Fashion
X