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United Colors of Benetton Modeling Competiton

Benetton's Global Casting Competition Wants You!

United Colors of Benetton has always been an advertising innovator. The brand's latest approach is no exception. It just launched a global casting competition called It's My Time. To enter, sign up, build a profile with at least one photo, and hope to be a part of the brand's Fall/Winter '10 ad campaign. The more photos/videos you upload, the better chance you have of winning.
Once you enter, the online community will vote on their favorites — here's who's winning now. A panel of judges will pick 20 men and women from the top 100 to fly to NYC for the campaign shoot. And no need to be a Naomi Campbell or a Heidi Klum either — Benetton is looking for unconventional beauties. Voting ends March 16, so act fast.

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