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Update! Geren Ford for Urban Outfitters

The entire first batch of Urban Outfitters' designer collaborations hasn't hit stores yet, but we have a glimpse of Geren Ford's affordable line, HAWKS. Tops, dresses, and shorts are priced between $48 to $128; some resemble pieces from Ford's higher-priced line. I'm looking forward to snatching signature Geren Ford ruffles at Urban Outfitters prices. Two items, a sailor dress and sailor shorts are already available online, with more trickling in any day now.

To see more from Geren Ford's HAWKS collection,


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thoroughlymodern thoroughlymodern 7 years
Thanks for the update, Fab. This is one thing I definitely wanted to keep my eyes on.I'm not really familiar with Geren Ford, but these pieces are great.
thoroughlymodern thoroughlymodern 7 years
Thanks for the update, Fab. This is one thing I definitely wanted to keep my eyes on. I'm not really familiar with Geren Ford, but these pieces are great.
GibsonGIrl GibsonGIrl 7 years
Nothing here looks particularly special or "designer" to me. I'll pass.
penny1614 penny1614 7 years
I love all the colors. I'll definitely buy somethin there.xooo
penny1614 penny1614 7 years
I love all the colors. I'll definitely buy somethin there. xooo
baltimoregal baltimoregal 7 years
not a fan of the shorts but the tops and dresses are cute.
emalove emalove 7 years
I LOVE Geren Ford's simple and feminine styles...this is awesome!! I'd wear all of these outfits.
aimeeb aimeeb 7 years
Pretty drab...
aimeeb aimeeb 7 years
Pretty drab...
chellybean chellybean 7 years
Love Geren Ford, do not ill fitting clothing. Pass!
RosaDilia RosaDilia 7 years
The styles are so simple and effortless to put together.
Myo Myo 7 years
Ooohhh ~ I'm SO excited ~ I have a couple of Geren Ford pieces and I love them ~ so feminine and FUN! Can't wait to check out more of UO's line Hawks!
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