Urban effing Outfitters is jumping on the getitwhileitlasts train with their very own capsule collections. Those smart cookies have arranged for (are you ready for this?) Charlotte Ronson, Geren Ford, Corpus, Steven Alan, and Paul & Joe Sister for prefab mini-collections at Urban price points. First up is label Geren Ford's 'Hawks' collection, priced between $48 and $128. We're wondering, though, whether all of these accessibly priced duds will just get mixed up in garment the free-for-all that is Urban Outfitters (what a MESS!). If the press didn't cover it, we could easily see ourselves walking in and seeing a Corpus jumper and just, like, trying it on. Not, you know, screaming and waiting in line and whatnot. We live in a funny fashion world, don't we? See you in the Hawks line this May, or the Rogan line, or the Wang line, or the Lim line, or...
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(image part of the Hawk collection for Urban Outfitters courtesy of MissCrew)