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Vena Cava Gets Shoes, Sponsorship Via Spiga

>> Mayle may be closing, but another contemporary brand with a similar folky-feminine aesthetic is pushing its way into new categories as we speak. 

Vena Cava is debuting a capsule footwear collection for Via Spiga during New York Fashion Week. The four shoe styles — the first ever for the label — go with Lisa Mayock and Sophie Buhai's Spring 2009 "Egyptomania" theme, involving a palette of muted colors, mixed materials like monkfish and salmon skin, and pyramid-shaped silver hardware. 

The deal, which extends three seasons, involves Via Spiga sposoring Vena Cava's shows during that time, and marks the first designer collaboration for the footwear brand. The shoes are expected to retail between $300 and $850, and mark Vena Cava's continued extension into the accessories market.  Up next, the designers foresee eyewear, more handbags, and umbrellas in the line's signature prints. 
*image: source

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