Skip Nav
The Royals
The 6 Most Exquisite Royal Jewels Kate Middleton Has Worn So Far
Summer
The Item You'll Be So Glad You Added to Your Summer Wardrobe
Princess Sofia
25 Reasons to Adore the Style of Sweden's Effortlessly Chic Princess Sofia

Vera Wang Gets Rid of Try-On Fee in Shanghai Store

Vera Wang Abolishes Try-On Fees at Shanghai Boutique

After media criticism over plans to charge customers at her Shanghai boutique a fee to try on bridal dresses, Vera Wang has decided to reverse that policy.

Wang explains her decision, here.

"Upon careful investigation and review of the policies of our international operators, we will be abolishing appointment fees in all of our stores," the designer told WWD on Wednesday. "We wish for all Vera Wang customers to enjoy the same standard of excellence worldwide. Treating our customers in a fair and equitable way remains a priority."

Plans for the fee of ¥3,000 — about $482 at current exchange — were first reported last week by the Chinese newspaper The Global Times. Its story quoted a statement from Wang's team claiming that the fee was designed to "protect the copyright of the designer."

An employee at the Shanghai boutique said it was also an attempt to separate real customers from those who had no intention of buying a gown.

"A lot of high school and college students were coming here and weren't serious about buying a wedding dress so that's why we started the fitting fee," the employee said. "We just wanted to make sure we were serving the right customers, and the [fee] is then redeemable off the purchase price of any gown."

Around The Web
Join The Conversation
Hayley Williams Wedding Dress
Vera Wang Bridal Fall 2016
Michelle Obama's Black Dress at State Dinner
Rita Ora and Kim Kardashian Wearing Sheer Turtlenecks
Kendall Jenner at Fashion Week Fall 2015
Floral Applique Trend Fall 2015
White by Vera Wang Fall 2014 Collection

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
X