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Versace Fall 2011 Ad Campaign — Saskia de Brauw by Mert and Marcus

Versace Ushers In a New Era with a Brunette Face


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is in a state of change, Donatella Versace confirms. For the first time ever, she recently opened the house archives for a music video — Lady Gaga's new "Edge of Glory" video, to be exact — in which Gaga wears a strappy vintage Versace corset top and shorts, both in gold studded black leather. Style.com noted the change in direction earlier this week at Versace's Resort 2012 preview, of which many were reportedly commenting, "I'm not a Versace girl, but I'd wear that."

The house's Fall 2011 campaign is also perpetuating a new Versace era; instead of Mario Testino, who has done Versace campaign honors since 2004, Mert Alas and Marcus Piggott were the photographers of choice, a Versace first. And rather than featuring a celebrity or a blonde — as is typical for Versace — the campaign focuses on the brunette Saskia de Brauw. “For me, it is expected to have the blonde girl, the sexy girl, and this is what Versace meant recently,” explained Donatella. “But I thought about how in the past, when Gianni used girls like Kristen McMenamy and Stella Tennant, everyone was always saying, ‘Wow, this is not a Versace girl, she is not blonde.’ Sometimes you need to renew yourself to work better and to make a little bit of a push.”

Of the resulting images, Versace added: “It’s a glamorous woman and it’s a little pop, which I love. Mert and Marcus are very talented and full of ideas. This season is just the beginning. I want to push something different and new.”

 

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