POPSUGAR Celebrity

Fab Ad: Givenchy Fall/Winter '09

May 26 2009 - 4:00pm

Givenchy creative director Riccardo Tisci feels [1] "It’s important to give reality to women," hence why he's decided to take a more realistic approach to his Fall/Winter '09 ad campaign. "I wanted to give this feeling of going from a studio to reality." To be precise, this reality is set inside a gilded bedroom in the Château de Ferrières. A not-so-obvious change: He's gone from using photographers Inez van Lamsweerde and Vinoodh Matadin for nine seasons to Mert Alas and Marcus Piggott. Also unlike the past [2], the ad uses color photography and features new models — his favorite, Mariacarla Boscono is still in the mix but the most surprising addition is Victoria's Secret model Adriana Lima [3]. What's your verdict, do you like Givenchy's upcoming ads or not?




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