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Video: Miuccia Prada On How Being Creative Every Single Day Can Be "Such a Nightmare"

Video: Miuccia Prada On How Being Creative Every Single Day Can Be "Such a Nightmare"

>> CNN Asia sat down with Miuccia Prada in Seoul recently for her first TV interview in three years, putting together almost 25 minutes worth of footage.  They got the shy designer to talk about everything from hating "the cliche of fashion designers" to the stress of the job to her view on the acquisitions of Jil Sander, Alaia, and Helmut Lang — but unfortunately missed out on asking her about the lack of diversity on the runways.

In the first clip, Prada talks about her design philosophy:

Basically I think that sometimes [my designs] look strange and not perfect because I don't like things that are obvious, and so I always try to introduce something that is wrong, something that is different. Just beauty by itself is too easy.

It's very much about what I like, but also [about] analyzing what's trendy and why people like something and trying to find an ironic way to look at it from outside. For instance, when I did the lace [for Fall 2008], I asked why women always like lace.  [I] try to analyze the reason this is something [women] like at the moment [and] try to understand why things like pink roses, lace, animalia . . . women can't give up.

The videos! »

 

The second part features footage of Prada's first show ever — "W said that it was 'the Jacksons meet the Flinstones.' For me, that was the biggest compliment, but for them, it was an insult."  She is asked about her relationship with the fiery Patrizio Bertelli, CEO of Prada, the possibility of going into politics full-time, and her view on Prada's acquistions of Alaia, Jil Sander, Helmut Lang:

They were great designers, that's why we bought them, but I think they were not prepared to sell and at the same time wanted to be independent and wanted to make money without doing anything to make money.  Because Prada was always doing well, I was putting all the money I gained, without compromising my work, to sustain this other work. Now it's over, so I'm happy we can concentrate on ourselves.

 

In the last clip, Miuccia talks about the stress of a fashion show — "I'm silently stressed, I don't scream. And also I have to sustain and support the others, so I'm trying to be in a good mood" — and the stress of being a designer in general:

The only moment when I can concentrate and think is when I have to do shows, and I have to do so many. Basically one every two months . . . Some days I hate the idea that I have to be creative. The obligation of being creative every single day, every single hour of your life is such a nightmare that you would prefer to do anything else in your life but be creative because it's just . . . you have to answer so many questions and every five minutes you have to invent something new.
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