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Visual Merchandising

Definition: Visual Merchandising

Visual Merchandising

Use of mannequins, torsos, props, cases, and walls to display merchandise in store or in outer windows of store. One of the more famous window dressers today is Simon Doonan of Barneys New York. It is said that Doonan changed our concept of window shopping in the early '80s via his decadent displays.

If you marvel at store windows, join our Window Shopping group.


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