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Vogue India Features Darker-Skinned Models on April Cover 2010-04-13 11:00:22

Vogue India Takes a Stand Against Color Discrimination

Vogue India is taking a stand against color discrimination within its country with a cover solely dedicated to darker-skinned models. "Skin color matters a lot for women in India," said Nirupama Singh, an expert on the sociology of fashion. "Fairness is a very valuable thing here, looked on as desirable. The fashion world can be a big agent for change in this area."

Titled The Dawn Of Dusk, the cover features five darker-skinned models — including Gia Johnson Singh — hoping to change the country, which currently touts light-skinned stars and models. We think this is a great way to address color prejudice. Hopefully, this will help change India's outlook on beauty and stop kids from buying skin-whitening products.

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bryseana bryseana 5 years
Color is still an issue in the USA too. There's only been two black women on the cover of the Sports Illustrated Swim Suit Edition and they were both light skinned women - Tyra and Beyonce. I hardly ever see black women, especially dark complected ones, on the cover of fashion magazines. It's a rarity. There are magazines like Ebony, etc..but I don't think that cuts it. They shouldn't have to have their own appointed magazines. The fashion industry needs some affirmative action. Stop trying to sell the one package deal - which is tall, thin and Caucasian. Women can be beautiful in different ways. There are beautiful thin women, beautiful curvy women, beautiful tall women, beautiful short women, beautiful white women, black women, etc...It's frustrating that only one type is represented.
bryseana bryseana 5 years
Color is still an issue in the USA too. There's only been two black women on the cover of the Sports Illustrated Swim Suit Edition and they were both light skinned women - Tyra and Beyonce. I hardly ever see black women, especially dark complected ones, on the cover of fashion magazines. It's a rarity. There are magazines like Ebony, etc..but I don't think that cuts it. They shouldn't have to have their own appointed magazines. The fashion industry needs some affirmative action. Stop trying to sell the one package deal - which is tall, thin and Caucasian. Women can be beautiful in different ways. There are beautiful thin women, beautiful curvy women, beautiful tall women, beautiful short women, beautiful white women, black women, etc...It's frustrating that only one type is represented.
flowergirl flowergirl 5 years
Lol.. when I first looked at this cover I thought the girls were not that dark either. I guess they're darker than Aishwarya Rai though? Anyway, interesting "stand" to take. I'd like to see the day that magazines in countries such as Japan, Korea, China, Taiwan, etc. put a "darker" skinned model on their covers. Never gonna happen..
superninja superninja 5 years
These women are all very beautiful, and I, a whitey, would certainly love to have that skin tone! That said...they aren't that dark.
filmgirl81 filmgirl81 5 years
As an Indian person, this is one of my biggest pet peeves of Indian culture. I'm often complimented for being light-skinned, which to me has NOTHING to do with how I really look. My family still makes fun of darker skinned people, and it always grates me. And as for these cover models, they're really not that dark at all. They look like average north indians, not south indians, who are far darker, and just as beautiful
EmilieLove EmilieLove 5 years
Um, these aren't dark Indian models. Maybe they're darker than the women that they've previous put on the covers, but they're, at most, on the medium side of things.
qtpie qtpie 5 years
They're still pretty light, not sure how big a difference the cover will make to change any attitudes/behaviour.
bryseana bryseana 5 years
They look rather light skinned. I guess "darker" is the operative word.
Annapurna007 Annapurna007 5 years
This is so lame. Their first cover had a white model on it for God's sake! South Indian women are very dark, some even towards the blue end of the spectrum, and there are some gorgeous women of this skin tone, and they choose these models? Give me a break.
Beauty Beauty 5 years
Those models are beautiful and I'm all for getting away from the "pale is the only way to be pretty" idea... but as others have said, these models are pretty much medium-complected. Nothing wrong with that in itself, but many people in India have *much* darker skin — I'd love to see women like that represented in Vogue India too.
Beauty Beauty 5 years
Those models are beautiful and I'm all for getting away from the "pale is the only way to be pretty" idea... but as others have said, these models are pretty much medium-complected. Nothing wrong with that in itself, but many people in India have *much* darker skin — I'd love to see women like that represented in Vogue India too.
SofiaNolan SofiaNolan 5 years
iLove Vogue!!!!
SofiaNolan SofiaNolan 5 years
iLove Vogue!!!!
snarkypants snarkypants 5 years
good for them!
snarkypants snarkypants 5 years
good for them!
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