Vogue will have a total of 658 ad pages in this year's Lady Gaga-covered September issue, a 13 percent increase over last year's 584 pages, and its best performance since 2008. Vogue's September 2007 issue boasted 727 pages of ads, but this year's editorial content will push its pages into record-breaking territory. (On Friday, Vogue will start a contest on its Facebook page asking readers and fans to guess how many pages the issue will hold. The prize is a copy of the upcoming book Vogue: The Editor's Eye.)
Elle, which is expected to have Katy Perry on its cover, will also print the biggest issue in its history. Elle has announced 400 pages of ads — a 12 percent increase — in its September issue. Elsewhere at Hearst, Harper's Bazaar, covered by Gwen Stefani, is up 17 percent to 360 pages. Marie Claire has broken its record for ad pages with a 23 percent increase to 237 pages, and Miley Cyrus will star on its cover.
Other magazines on the rise include InStyle, which jumped 2 percent to 440 pages, and People StyleWatch, up 10 percent to 185 pages. T, The New York Times Style Magazine had a small increase to 133 ad pages. T's chief rival, WSJ. magazine, is up slightly, too, to 63 ad pages — and Daphne Groeneveld's cover for that issue is seen above.
Among the magazines that saw declines were Vanity Fair, which lost 2.5 percent, going down to 222 ad pages. Glamour's Victoria Beckham issue slid 16 percent to 205 ad pages, W lost 4 percent and went to 246 pages, and Lucky, with 136 ad pages, sank 26 percent.