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Vogue UK Launching Fashion's Night In for Online Retailers on Nov. 1, 2010

Vogue UK Launching Fashion's Night In for Online Retailers

>> Fashion's Night Out may be Anna Wintour's event, but the Vogue UK team is piggybacking off the idea with the launch of Fashion's Night In, essentially a Fashion's Night Out for etailers.

The FNI event is set for Nov. 1 from 5 pm until midnight, during which participating online retailers like Asos, Net-a-porter, and Browns will come up with initiatives, discounts, and competitions to boost online traffic and sales. Net-a-porter, for instance, plans to launch a dedicated Party Boutique for the evening, filled with party dresses, shoes, and jewelry picked specifically for the occasion — and free shipping will be offered. Both etailers and shoppers can find out more information about participating on the event's dedicated site.

 

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