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W Magazine Gets Into Bed with Daria, Kate, and Lara This July

>> It's out: This is the secret project Alexander Wang hinted at — but it's something much bigger than just a collaboration between Wang and Kate Moss.  W magazine's July 2008 issue is devoted to fashion, and I mean that in the best possible way.

A Bruce Weber-lensed photo places Daria Werbowy, Kate Moss, and Lara Stone on the cover, and that mean troika is joined by Sasha Pivovarova and a whole cabal of up-and-coming designers — think Alexander Wang, Rodarte, Gareth Pugh, Danielle Scutt, Christophe Decarnin of Balmain, plus more — to cavort around for 36-page editorial shot in Miami.

Bruce Weber was the perfect choice to capture the high summer heat in action — favorite images include a portrait of Kate Moss with her father and sister (below), glasses-wearing Jeremy Laing being playfully bullied by a bevy of much tanner, much beefier male models, and Laura and Kate Mulleavy trying on vintage couture hats.

According to Danielle Scutt, she, Louise Goldin, Gareth Pugh, and Georgina Chapman got together during the shoot for a performance of George Michael’s “Freedom! ’90”:

Gareth was playing the washboard, Georgina had maracas, and me and Louise had tambourines.  Some of us then went back to the hotel and jumped in the pool. When I woke up the next morning, I couldn’t find my trainers or jeans.

Another fun fact: Jason Wu, besides designing his eponymous line, is the creative director and partner of a $5 million company, Integrity Toys Inc., for whom he develops dolls.

Anyway, back to the good stuff — full editorial here (NSFW).

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