>> Stefano Tonchi's take on W has received its share of mixed reactions, but the magazine's March 2011 issue had newsstand sales of 28,000 copies, up 5.4 percent from last March (the same month Tonchi was named W editor), and it received more nominations than any other fashion magazine this morning for the 2011 National Magazine Awards, announced by the American Society of Magazine Editors. Tonchi's first three issues — September, October, and November 2010 — are up for the Photography prize (notably the three issues Jody Quon worked on as creative director before she left the magazine); Tim Walker's fashion portfolio “The East Enders,” which ran in the September 2010 W relaunch, is up in the Feature Photography category; and W is also nominated alongside Vogue (that magazine's sole nod) in the Fashion, Service and Lifestyle “women’s interest” category. [WWD]
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