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Wal-Mart Goes Back into Fashion With Kristen Cavallari and Pete Wentz Advertisements

Fashion in 50 Seconds 4/24

Apparently women are no longer allowed to dress to impress. The dress is now officially over much to the chagrin of trend forecasters and mid-market contemporary trade shows. Everyone's favorite Elle editor Anne Slowey has declared “The dress has been done to death." She was however careful to add “not to sound really cliché.” Yes we imagine the dress has been done to death because like pants, shirts, and skirts it is a staple. So the cycle continues.


Mode Jumper Dress in Red
You might also want to avoid mentioning the dress is dead to junior retailers. Mod dresses and jumpers are going to be all the rage!


Image of Kristen Cavallari and Pete Wentz in The New Wal-Mart Op Advertisements
Wal-Mart still doesn't how how it feels about being a discount retailer despite George and Metro 7 flopping with their high priced $30 Mark Eisen creations. Its jumping back on the fashion band wagon with partnerships with Jones Apparel Group's l.e.i brand and Iconic Brand Group's Op. Somehow this involves advertising in magazines like Lucky and Cosmo using people we don't really know (apparently Kristin Cavallari and Pete Wentz). People so removed from our worldview we aren't even sure if this violates our no celebrity policy by mentioning them or not.

Chicago is having fashion week troubles. Apparently the city was supposed to fashion week style events last Wednesday, called Chicago Fashion Week, that were canceled at the last minute. These are not to be confused with Mayor Daly officially sanctioned fashion week called Fashion Focus Chicago which happens in September. Seems hiring a fashion czar Melissa Gamble hasn't done much for the second city. Which is too bad because we think models walking underneath Anish Kapoor's Egg in Millennium Park would be awesome.

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