Jonathan Antin—star of the reality show Blowout and creator of the fabulous Dirt Texturizing Paste—feels very strongly about water. Throughout his two-decade career styling the hair of celebrities, models, and other clients, he has observed that hair is extremely affected by the quality of the water in which it is washed. Pure, filtered spring water creates softer, shinier, and more manageable hair, while water full of chemicals often makes your locks dry and brittle. He has even suggested that his clients rinse their hair with bottled water before an important photo shoot.
To that end, the hair guru has released the Jonathan Beauty Water Shower Purification System, which helps balance out water to keep it free of chlorine and heavy metals and make your hair shiny and healthy. The high-grade water filter is easy to install and fits right onto your shower head; each filter lasts anywhere from three to six months. Buy it here for $95.