Earlier this week we pondered what Carine Roitfeld's rumored fragrance might smell like, but now the big question is what the scent will be called. In January, Roitfeld reportedly trademarked the brand name Forgive Me and applied for protection for a wide range of beauty products. But in 2010, the fashion editor was granted a trademark for her own name that covers beauty products, clothing, shoes, jewelry, and accessories.
But which moniker will her fragrance ultimately take? It's been over two years since she trademarked her own name, and we have yet to see a Carine Roitfeld-branded ready-to-wear line or shoe collection, so perhaps she won't use that trademark. On the other hand, a "notice of possible opposition" was filed earlier this month against the Forgive Me trademark, so that name may not be the final version of Roitfeld's brand, either.
Roitfeld in the campaign image for her collaboration with MAC.