Skip Nav
Spring Fashion
The 8 Spring Shoe Trends You'll Be Wearing All Season
Celebrity Style
Beyoncé Uses Her Halftime Outfit to Send Out a Very Important Message
Lady Gaga
Lady Gaga Just Wore a Suit You Won't Forget

What's Up With These Brand Names?!

What's Up With These Brand Names?!

Has anyone else noticed the emergence of cheeky but somewhat suspicious new brand names? I'm talking about the jean brand Rich & Skinny, the new clothing company Young, Fabulous & Broke, and the belt designers who admit themselves Elegantly Waisted. What's up with these brand names?

When I first noticed Rich & Skinny last Spring I thought: great - not a very aspirational message. Then I stumbled upon Young Fabulous & Broke and related to it a bit more. And behold Elegantly Waisted, which is definitely a clever name for a belt company, but a not-so-subliminal message. But I have to question these and their influence. If teeny boppers see Paris Hilton in her Rich & Skinny jeans, they're going to covet not only them but that lifestyle. And while I'm of age to get Elegantly Waisted, not everyone should. Just fashion for thought.

On to the fun part, if you had to choose which brand name you related to most, which would it be?

Around The Web

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

Join The Conversation
potterlove potterlove 8 years
Riiiiight. These brand names are kinda cheesy. But I gotta say I'm young, fab and 'not loaded'. Ahahahaha!
reese05 reese05 8 years
well let's just say I am young fabolous and not-so-rich! ;)
lvgrooves lvgrooves 8 years
these brand names are screaming "Look at me!!" *with question marks across the board...thinking wth??*
SugarIsSweeter01 SugarIsSweeter01 8 years
I always say that Young, Fabulous, and Broke is the story of my life! =)
citygirlrc citygirlrc 8 years
waisted isnt new for belts every french connection belt has a tag on it that says waisted
citygirlrc citygirlrc 8 years
waisted isnt new for belts every french connection belt has a tag on it that says waisted
urbngirl urbngirl 8 years
I am surprised by all the harsh comments. Unless, you have seen and tried on the items from these brands, I think it's a quick judgement. The belts by Elegantly Waisted are very cute and made of luxurious leather, the jeans of Rich & Skinny are designed by the creators of Seven and Joie so they know how clothes should fit, and Young Fabulous & Broke have designed some very wearable (and fabulous) clothes. As someone else has noted, you will remember the names and that's what the designers were trying to do!
yussie21 yussie21 8 years
not very creative. not a very good message. . .
AbbyHintz AbbyHintz 8 years
Smart and dull
AbbyHintz AbbyHintz 8 years
Smart and dull
ebolove ebolove 8 years
the brand name i'd relate to the most, i mean
ebolove ebolove 8 years
Mine would be SUPER FREAKIN' AWESOOOOOME
nolalove nolalove 8 years
I'm into FOR ALL MANKIND :)
nolalove nolalove 8 years
I'm into FOR ALL MANKIND :)
KathleenxCouture KathleenxCouture 8 years
Rich & Skinny jeans are so form fitting and comfortable. I can relate to all of these at some point or another (hehehe). I don't feel offended and in fact it almost makes me want to buy them more just to respond "I'm wearing Rich & Skinny, or Young Fabulous and Broke" haha its very intriguing.
mommie mommie 8 years
I think this is a good posting. Its provacative in soliciting discussion. Proves that a name can conjure up images and one has to wonder what the image brokers had in mind when they came up with these names. I think the "young, fab and broke" is the best one because many, many of us can relate. Hopefully we won't be broke forever.
mommie mommie 8 years
I think this is a good posting. Its provacative in soliciting discussion. Proves that a name can conjure up images and one has to wonder what the image brokers had in mind when they came up with these names. I think the "young, fab and broke" is the best one because many, many of us can relate. Hopefully we won't be broke forever.
rubialala rubialala 8 years
I like the young fab and broke cuz it makes sense, but I don't think any of these are something that people should aspire to be. They are just name brands.
shini shini 8 years
if anything young fab and broke but all three are kinda weird..
gruaig_rua gruaig_rua 8 years
I'm definitely young, fabulous and broke!!:ROTFL:
prettywarrior prettywarrior 8 years
How about the PR company named Brand Pimps and Media Whores (or something to that effect)? That one makes me cry a little on the inside.
flowidme flowidme 8 years
such silly names!
flowidme flowidme 8 years
such silly names!
milly76 milly76 8 years
how about "boring and trying too hard"?
Dubn8tr Dubn8tr 8 years
The names are lame, LOL. I'm Young and Fab, but I refuse to claim Broke! LOL! Each of these photos look like items I can pick up from Target for 12.99. I think they are just meant to be catchy. I would HOPE no one actually is inspired by them.
Latest Fashion
X