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What's Up With These Brand Names?!

What's Up With These Brand Names?!

Has anyone else noticed the emergence of cheeky but somewhat suspicious new brand names? I'm talking about the jean brand Rich & Skinny, the new clothing company Young, Fabulous & Broke, and the belt designers who admit themselves Elegantly Waisted. What's up with these brand names?


When I first noticed Rich & Skinny last Spring I thought: great - not a very aspirational message. Then I stumbled upon Young Fabulous & Broke and related to it a bit more. And behold Elegantly Waisted, which is definitely a clever name for a belt company, but a not-so-subliminal message. But I have to question these and their influence. If teeny boppers see Paris Hilton in her Rich & Skinny jeans, they're going to covet not only them but that lifestyle. And while I'm of age to get Elegantly Waisted, not everyone should. Just fashion for thought.

On to the fun part, if you had to choose which brand name you related to most, which would it be?

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