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When The Cure Is More Than Your Bottom Line

One of the most aggravating things about October is the glut of product tie-ins for the month's Breast Cancer Awareness campaigns that seemed bent on proving that beauty and fashion publicists are creatures who have sworn themselves to the Faustian devil of themed product round up opportunism. It isn't that we don't support the effort that goes into BCA, it is that so few companies seem genuinely dedicated to the cause beyond what public relations they can rustle up to achieve fleeting customer good will. It is hard to feel charitable when you know someone is tugging at your heartstrings to get at your wallet, or in our case, our editorial coverage. Thankfully it isn't all jaded cynicism around here. One set of brands that have truly dedicated themselves to the cause year after year are the Estee Lauder companies. Evelyn H. Lauder, the Company’s Senior Corporate Vice President and Founder and Chairman of The Breast Cancer Research Foundation has been a crusader for breast cancer research for two decades now. Their work is a beautiful example of how a corporation can use its size and influence to do well by doing good.

This is the full list of Estee Lauder brands/products that will be donating proceeds this October -
* Aveda Hand Relief
* Bobbi Brown Pink Ribbon Collection
* Bumble and bumble Classic Hairspray
* Clinique Dramatically Different Moisturizing Lotion
* Clinique Butter Shine Lipstick in Ribbon Pink
* Darphin Predermine Wrinkle Corrective Serum
* Donna Karan Cosmetics Limited-Edition Cashmere Mist Eau de Toilette Spray
* Estée Lauder Beautiful Eau de Parfum Spray
* Estée Lauder Perfectionist CP + Wrinkle Lifting Serum
* Estée Lauder Evelyn Lauder Lip Color Collection
* Estée Lauder Elizabeth Hurley High Gloss Lip Color Collection
* Estée Lauder Jeweled Pink Ribbon Pin
* Estée Lauder Pink Reflections Duet Jay Strongwater for Estée Lauder
* Jo Malone Red Roses Cologne and Bath Oil
* La Mer Crème de la Mer
* Lab Series Skincare for Men Daily Moisture Defense Lotion SPF 15
* Ojon® Revitalizing Mist
* Origins Peace of Mind® On-the-spot relief
* Prescriptives Pink Ribbon Collection
* Sean John Fragrances Unforgivable Eau de Toilette Spray
* Sean John Fragrances Unforgivable Woman Eau de Toilette Spray
* Tommy Hilfiger Toiletries Dreaming Tommy Hilfiger Eau de Parfum Spray with Charm
* Tommy Hilfiger Toiletries Hilfiger Eau de Toilette Cologne Spray

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