It seems anything Michelle Obama touches these days turns to gold. White House | Black Market is no exception. The clothing store, which gained major popularity last year when the first lady wore one of its $148 print dresses on The View, is one of the few companies increasing its ad spending this Fall. No word on the exact budget, but we do know that its ads, featuring model Siri Tollerød (left), will run in September issues of InStyle, Vogue, Elle, Lucky, Vanity Fair, and Harper’s Bazaar. They will also appear on NYC buses, bus shelters, and a billboard near the brand’s Flatiron location. What's more, the brand may expand its retail presence in Manhattan. Good luck!