Skip Nav
Olivia Palermo
Olivia Palermo's Best Dresses Are All Perfect For This 1 Occasion
Summer
All the Ways You Still Haven't Thought to Wear Your Denim Skirt
Bras
The Only 17 Pieces You'll Ever Truly Need in Your Underwear Drawer

Why Do Some Bikinis Cost So Much?

Why Are Some Bikinis So Expensive?

Every time swim season rolls around, at least one girl we know pipes up asking why swimsuits can be so darn expensive. So we reached out to swimwear queen Nicky Zimmermann, of the eponymous label Zimmermann — the brand's bikinis typically range between $200 and $250, with one-pieces creeping closer to $300. Based in Australia, she dependably turns out suits that are both stylish and immensely flattering, which shouldn't come as a surprise — no one rules a bikini like the Aussies.

Before you purchase your next suit, read over her explanations for why certain price tags are heftier than others and decide what amount makes sense to you. Cheapie suits can still be a great buy, especially if it's a specific trend you don't know if you'll love (hello, monokini) or if you'd rather pack a few different options for your next weekend away rather than going all in on one.

Read on for her tips.

What's the main difference between low- and high-priced suits?

The look and feel should both improve when you're opening your wallet wider. "It's like any garment," Zimmermann explained. "You buy a cheap shoe and it hurts. It's the same with a swimsuit. You get what you pay for." The main things that stand out in a side-by-side comparison are the fabrication, durability, print quality, and finish, along with design and fit.

Give them both a feel.

Your fingers will likely notice the difference between a $30 bikini and one that's closer to the $200 mark. "Cheaper swimsuits are normally made from fabric blends and fillers that aren't as pleasant on the skin and usually fall apart quite easily," says Zimmermann. "We use quality Italian Lycras and choose them based on suitability for the print and texture and the feel on the body." In other words, when you slip on a pricier bikini, it'll likely feel like your nicest lingerie, rather than the one-piece you rocked in elementary school.

T.L.C. is a must, no matter how much you spend.

"You still need to take care of a quality swimsuit," Zimmermann insists, "but when you do, the difference is really clear." Always hand-wash your pieces and don't even look at the dryer. Ideally, take a dip in the shower before hopping in the water, which allows your suit to absorb fresh water first rather than chlorine or salt.

Photo courtesy of Zimmermann
Around The Web
Join The Conversation
Swimsuit Cover-Ups
Elsa Hosk Bikini Instagrams
Doutzen Kroes Swimsuit Style
One-Piece Swimsuits That Show Side-Boob
Monokini Shopping Ideas
Bella Hadid's Kiini Bikini July 2016
Stylish Tankinis

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
X