Before there was Marc Jacobs taking it all off for Bang, Yves Saint Laurent was posing naked for his own men's fragrance campaign. A nude photograph of the late designer will be up for auction at Christie's in Paris next month as part of a sale featuring 60 photographs by Jeanloup Sieff. The photo of Saint Laurent (at left) was used for Pour Homme, the first YSL men's fragrance advertising campaign in 1971.
Pierre Bergé, Saint Laurent's business partner, in 1997 said of the image: "It was just provocation on the part of Yves Saint Laurent. The picture didn't specifically target the gay population, even though it resonated strongly among them. In any case the photo was hardly published at the time. Just barely in the French press. It was only much later on that it became an almost mythical icon."