POPSUGAR Celebrity

Zac Posen Introduces New "Zac" Contemporary Line For Pre-Fall

Feb 6 2013 - 11:52am

Zac Posen is entering the "advanced contemporary" clothing category with his Zac Zac Posen collection, and the pieces will be priced around $500. The new line is meant to compete with the likes of Tory Burch [1] and M Missoni, and will feature everything from black leather motorcycle jackets and leather pants to his signature stretch jersey dresses. Unlike his lower-priced Z Spoke collection, which is now in limited distribution, this endeavor is aimed to marry the idea of high quality fabrics, the potential for eveningwear, and design versatility. It also happens to be totally in sync with Posen's other commitments. Namely, the designer has replaced Michael Kors on Project Runway, and it seems this is the time for Posen to tackle the "golden price point" (as he deems it [2]) just as the brand gains wider mainstream exposure. The first Zac lineup is set for a Pre-Fall release, and has already been confirmed to sell in Neiman Marcus, Saks Fifth Avenue, Intermix, Scoop, and Harvey Nichols.

At the ninth annual Spring Dinner Dance New Year's in April gala, Zac Posen posed with his loyal ladies — Crystal Renn and Coco Rocha. The two stunners both wore gorgeous body-con gowns by Posen, too.

The designer, in stride with Naomi Campbell [3] and Coco Rocha, at his Spring '13 runway show. While we might not see the exact same level of couture eveningwear for Zac Zac Posen, we can look forward to the same attention to architectural tailoring and beautifully feminine dresses.

Posen is already a go-to fixture on the red carpet, and Amanda Seyfried [4]'s navy blue SAG Awards gown is the most recent reason why A-listers love him. Who do you think will be spotted first in the new line?

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