Skip Nav
Fashion Week
New York Fashion Week Shows, Trends, and Street Style — All in 1 Place
Street Style
The Models Are Trekking From Show to Show in Some Sexy Outfits
Amal Clooney
Someone Get Amal a Crown, Because She Looks Like a Princess in This Dress

behind the scenes

>> For his Fall 2008 ad campaign, Oscar de la Renta was insistent upon the setting: the Salk Institute for Biological Studies in San Diego.  The scientists involved, however, weren't so convinced.  According to Alex Bolen, CEO of Oscar de la Renta, their requests to use the location were "politely" turned down three times, with the explanation consisting of "'Look, we're a serious research institute and we don't do these types of things.'"

Oscardelarenta_fall08campai

 

Undeterred, Oscar called a longtime client, who just happened to be the wife of one of the institute's trustees.   She helped facilitate things, and in lieu of a location fee, Oscar made an undisclosed donation to the institute.  And that, my friends, is the story of how you will come to see Anja Rubik and Magdalena Frackowiak in Oscar de la Renta, set against a science institute, in your August fashion magazines.   

*image: source

Around The Web

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

Join The Conversation
Latest Fashion
X