Skip Nav
Celebrity Style
These Fashion Icons Deserve to Be Celebrated Beyond Black History Month
Award Season
Emily Blunt and John Krasinski's Top 10 Most Glamorous Red Carpet Moments
Gucci
Allow Us to Introduce You to the New Gucci Bags

e-commerce sales

E-Commerce Goodies

OAK, who threw quite a party to celebrate the return of menswear and the Capsule trade show, is now having a huge sample sale. If you can't make it over to their Brooklyn and Soho locations, you can still find those markdowns online. From Staerk to Opening Ceremony this summer's duds are sharp and worth a late-summer investment. We happen to think the way OAK shoots products for their site is quite revolutionary. From our days working in e-commerce we know that the most important thing, above all, is to depict the garment as realistically as possible. That means thinking about scale, color, texture, fit, and movement in one single picture. In addition to this cardinal rule, you want to make sure that the consumer can relate to the product, can see themselves wearing it. That means booking models whose look fits your identity as a site. OAK, in our mind, wins on both accounts. They're shots show the garment in motion (and in additional views, stationary), giving us a real feeling for what the garment really looks like in 'real life'. Secondly, they leave the model's faces out of the frame, encouraging us to imagine wearing the garment and leaving out the kind e-commerce celebrity factor that sites like Shopbop thrive on. They book girls with, let's face it, 'ideal' proportions but we happen to know that these gals are not signed girls. That means they are not necessarily 5' 11" and size zero. They might be slim, they might be leggy, but they sure aren't emaciated nor are they super-human tall. In other words, shop on. This is an online sample sale we wholeheartedly endorse.

Around The Web
Join The Conversation
Club Monaco Launches E-Commerce Site
H&M Plans To Launch US E-Commerce At the End Of 2011
Marc Jacobs to Launch E-Commerce in August, Lingerie Collection in 2011
Get Ready For Gilt Fuse, Launching August 12th
Shopbop Reveals New Fall Facelift
La Garconne Launches Pre-Fall Look Book
Urban Outfitters Relaunches Blog, Expands Their Reach

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds