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eBay to Back British Fashion Forward Initiative

eBay to Sponsor British Fashion Council Initiative

After announcing that it has partnered with designers from the Council of Fashion Designers of America on holiday products, eBay revealed Wednesday that it has signed on as a sponsor for the British Fashion Council's Fashion Forward initiative, which helps young designers develop their businesses.

The agreement takes effect starting with London Fashion Week Spring 2013, when eBay and the BFC will host an auction of British design to benefit Save the Children. Next January, the BFC will include eBay's head of fashion brands Melanie Smallwood on the panel of judges who will decide the next round of designers who will get Fashion Forward funding.

Fashion Forward is currently in its sixth year, and in the past it has supported Peter Pilotto, Christopher Kane, Jonathan Saunders, and Meadham Kirchhoff.

Photo: The finale of Peter Pilotto's Fall 2012 show.

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