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>> ON THE CAMPAIGN TRAIL —The first of many Fall 2009 Gucci ads has dropped, this one featuring Anja Rubik. Inez van Lamsweerde and Vinoodh Matadin still did the photographing honors, but the look is a hard-edged change from the pastoral, verdant ads of seasons past.  Expected in upcoming images: perennial Gucci faces like Jacquetta Wheeler, Raquel Zimmermann, Freja Beha Erichsen, Natasha Poly, and Abbey Lee Kershaw, with a few surprises — Myf Shepherd, Dree Hemingway, and Jamie Bochert. [TFS, TFS, TFS]

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Jamie Bochert Serenades Crowd at Haider Ackermann's Pitti W Show in Florence
Jamie Bochert and Ballet Star James Applewhite in V Magazine's "Body Electric"
First Look: Jamie Bochert for Lanvin Women Spring 2010; Inez van Lamsweerde and Vinoodh Matadin for Lanvin Men
Fashion in 50 Seconds 12/09/09 Jamie Bochert for Marc Jacobs, Tom Binns for Disney
Full Look: Steven Meisel Spoofs Twitter for Vogue Italia December 2009 with "Meiselpic"

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