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>> French Buyers Were Not Enthused When Matteo Marzotto Took Over
Vionnet Matteo Marzotto, who was president of Valentino from 2002 to 2008, chats about his newest venture, the relaunch of French house Vionnet under the design capabilities of Prada alum Rodolfo Paglialunga: "One of the hardest things I have had to do since my business partner Gianni Castiglione [husband of Marni's Consuelo Castiglione] and I bought Vionnet in 2008 was calling stores and saying, 'Hi, do you remember me? I have bought this brand and it is going to be very glamorous. I would like you to come and see it.' I sent an average of 25 e-mails to each buyer, and wrote them letters explaining why we were doing it, and reminding them of my track record. I made it very personal. Even then, in the beginning, almost no French buyers came." [Financial Times]

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