>> INSIDER WIRE — Gareth Pugh surprised editors and buyers alike last week when they showed up for his runway show and instead got a video presentation with Natasa Vojnovic marching and contorting in the clothes. Dazed Digital scored a behind-the-scenes video of the shoot, and got Pugh to explain his reasoning for the switch: "First and foremost was the fact I had just done this big menswear show in Paris four weeks before the women's show. At a time when everyone is worried about money, I didn't want to come over as being overly brash by doing two big shows." [Dazed Digital]
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