>> INSIDER WIRE — Designers like Rogan Gregory for Rogan and Miguel Adrover for Hess Natur have long since embraced going green, and now the creatives behind Rodarte, Alexander Wang, 3.1 Phillip Lim, and Preen are getting in on the fun. For the upcoming Fashion Week, the latter four burgeoning talents have pledged to serve tap water instead of bottled water backstage at their shows, eliminate fur in their collections, print all invitations and programs on post-consumer recycled paper, and serve organic, locally-sourced food backstage, provided by their partner Aveda. [FWD]
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