>> Loewe Trying to Break Into US Market After 10 Years' Absence—When Stuart Vevers joined Loewe in 2007, he was known for creating it bags at Mulberry. At Loewe, however, he wanted to do simple, classic bags — a concept that he says the brand's executives initially struggled to grasp: "I think there was some confusion as I was explaining that it was time to move on." Now, however, Loewe chief executive Lisa Montague says she "strongly believes in Stuart's ability and his sensitivity to understand the evolution of the market." Pared-down bags are certainly in demand at the moment, and now Loewe — which wasn't sold in US stores for at least 10 years, is trying to reestablish a presence. Since the brand lacks a big ad budget, the strategy has been to place bags in the hands of the likes of Angelina Jolie. So far, three US stores are signed up to sell Loewe: Bergdorf Goodman, Jeffrey, and Hirshleifer's on New York's Long Island. [WSJ]
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