>> Turkish Designer Hakaan Yildirim Takes Home 2010 ANDAM Prize —After one London Fashion Week show, Hakaan is moving into the big leagues, scoring ANDAM's €220,000 prize (approx. $270,000, up €60,000 from last year's prize) for 2010. It doesn't hurt that Hakaan has friend and collaborator Mert Alas in his corner: Carine Roitfeld, who headed up this year's ANDAM jury, came to London specifically for Hakaan's show on the advice of Alas. Alas likely also had something to do with the show's all-star cast of Lara Stone, Natalia Vodianova, Mariacarla Boscono, Natasha Poly, and Anja Rubik. Along with the upgraded ANDAM prize money, a new stipulation: Hakaan must not only show in Paris, but open a French company, as well. [Style File, Fashion Editor at Large]
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