That makes Claire Gucci's second celebrity face ever, and she will get the same Inez and Vinoodh treatment as the first round of ads did.
The announcement was accompanied with a fun couple of generic press release quotes . . .
Frida on Claire:
Claire's sensual, confident beauty and her passionate, independent and strong character embodies today's Gucci woman.
Claire on Frida:
Frida is a very inspiring and creative woman. Her vision is extraordinary and I am excited to be a part of it.
Sometimes it's just better to say nothing at all than all that mumbo-jumbo.