Mr. Bradley, lounging on a bed in his office, called what he does weird and ugly, though in fashion weird and ugly often yields eureka.
This weird segue definitely made me stop in the middle of the article: never have I thought of the equation weird + ugly = eureka when it comes to fashion. Maybe weird can sometimes = eureka, but ugly = eureka? No way. To me, fashion is a kind of art form -- why would you ever express yourself in what you viewed to be a non-attractive manner? It just doesn't click for me. Must have been the author stretching for a transition between quotes or something.