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>> I've been trying to get to the bottom of all these Gwyneth Paltrow pictures floating around the web, since everyone was saying she was filming a Tod's commercial.

Now we've got answers.  Gwyn was being filmed by actor/director Dennis Hopper for "a day in the life of Gwyneth Paltrow in Italy with her Tod's Pashmy bag."  The short film will be four minutes long, debut at The Cannes Film Festival, and then play on the Tod's web site


Gwyneth is the second celebrity to be tapped by Tod's in an advertising capacity . . . the first was Sienna Miller, who appeared in the brand's Fall 2007 campaign.

*image: bauer-griffin

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