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Sarah Rutson

Who: Vice president of global buying for NET-A-PORTER and former fashion director at Lane Crawford.

Why we love her: This Hong Kong fashion vet is a trendsetter. She's totally tapped into the Asian fashion market — an explosive destination for the future of designers and the industry at large. But she's just as chic as she is smart; you can spot her at Fashion Week with a slick mix of what's new. She never goes overboard. Her outfits are not costume-like but rather a calculated assortment of the season's It trends that look entirely effortless — never like work.

Key pieces: Pencil skirts, bold prints, tailored outerwear, and sophisticated-cum-trendsetting heels. Look for labels like Carven, Alexander Wang, Givenchy, and Alaïa heels.

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