There's another side to the soccer-player-turned-model-turned-underwear-designer card, and that side is named Cristiano Ronaldo. This year marked the debut of Ronaldo's line CR7, which is designed in part by Richard Chai and manufactured by the Danish innerwear company JBS. But, really, who cares about that? What we're really getting at is that when it launched, they made a 62-foot-tall poster featuring Ronaldo in his skivvies. Talk about larger than life.