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In 2009, Ricky Hendry and Marc Daniels founded Isaora with the goal of fusing technology with fashion function for a menswear line that works indoors as well as outdoors.

POPSUGAR: What does being in the Incubator mean to you?

Isaora: Coming to work every day in a creative environment and being inspired to constantly challenge ourselves to build the best brand we can.

PS: Are you excited to show on a digital platform?

I: E-commerce is our primary focus, and digital media is a fundamental driver for that, so any platform that enables us to reach a new audience is exciting.

Photo courtesy of CFDA Fashion Incubator