You can surely keep your whites looking crisp, but after a few wears, they might never look fresh-from-the-store perfect, no matter how hard you try. White fabrics are typically treated with optical brightening chemicals that boost whiteness, but they eventually wash out over time.
White-Hot Tip: Annoyingly, storing whites in the dark can even cause yellowing, which is especially frustrating for those who do the seasonal closet switch. Storing items in acid-free tissues and nonplastic boxes can help.
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