14 Reasons UGG Admits It Needs a Serious Reboot

Take a good long look at the images above. If this is what you think of when you think UGG, the Australian brand would have you think again. Feast your eyes on the video below:

The campaign, featuring artist Langley Fox Hemingway, paints a very different picture than that of 2003. One that some claim marks an effort to diversify the brand and leave behind the glory days of calf-high boots and denim skirts. Only time will tell if the work pays off, because UGG has an uphill battle to march (and we all know how sweaty it can get, walking long distances in sheepskin-lined footwear). Like Juicy Couture and Crocs before them, UGG has an ugly past to clean up before moving forward. Care to clomp down memory lane with us in your coziest footwear? Here, a look at the 13 reasons why these boots need a reboot:

01
Because Carrie Bradshaw Would Be Horrified of These Shoes
Getty | Marcel Thomas

Because Carrie Bradshaw Would Be Horrified of These Shoes

02
Because Even Gisele Bündchen Can't Make Them Look Sexy
Getty | Stickman/Bauer-Griffin

Because Even Gisele Bündchen Can't Make Them Look Sexy

03
And Neither Can Sofia Vergara
Getty | Alo Ceballos

And Neither Can Sofia Vergara

04
And Even Johnny Weir Can't Make Them Look Fierce
Getty | Gilbert Carrasquillo

And Even Johnny Weir Can't Make Them Look Fierce

05
And Chic? Even André Leon Talley Can't Make Them Happen
Getty | Jamie McCarthy

And Chic? Even André Leon Talley Can't Make Them Happen

06
Because When You Think UGG, You Think of Them
Getty | GVK/Bauer-Griffin

Because When You Think UGG, You Think of Them

08
Because It Couldn't Have Been THAT Cold Out, Jessica Alba
Getty | James Devaney

Because It Couldn't Have Been THAT Cold Out, Jessica Alba

09
Because of Everything That Happened to Fashion in 2003
Getty | Donato Sardella

Because of Everything That Happened to Fashion in 2003

10
Because This Is What Happens When You Put Nicole Richie in UGGs
Getty | Gregg DeGuire

Because This Is What Happens When You Put Nicole Richie in UGGs

11
Because If One of You Wears Sandals, the Other Doesn't Need Boots
Getty | Jeremy Brett

Because If One of You Wears Sandals, the Other Doesn't Need Boots

12
Because Even Beyoncé Wore a Miniskirt and UGGs
Getty | Frank Micelotta

Because Even Beyoncé Wore a Miniskirt and UGGs

13
Because a Line Was Crossed When They Were Worn on the Red Carpet
Getty

Because a Line Was Crossed When They Were Worn on the Red Carpet