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Prada Store Puts Out Fall Garments


Walking by the Prada store in Soho yesterday we noticed the lace frocks from the Fall 08 collection in the window. We turned to our companion, "But...it's June". Delivery dates aside, when clothing reaches a certain price, it's just, you know, available and it's not that we forgot that this was the way things roll out in fashion, but poised right across from Uniqlo and H&M, it was a hard pill to swallow. The mass-market retailers thrive on delivery dates that beg their consumers to anticipate every capsule collection and collaboration to hit stores. Nothing is just casually put in the window, nothing worth hype is released without a full-on parade by way of advertising and the press. And, yet, there are the lace frocks, just sitting there. We suppose the point is that to have them in the window is the same as having them in a magazine. It's still something most fashion consumers can't afford, it's still something aspirational. That street, we postulated after walking further West, is like the Bermuda Triangle of fashion. Serious economic downturn or no, the retailers know how to dangle the bait.

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