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what happened to out with the old, in with the new?

Stella >>  Now don't get me wrong, I love Stella Tennant.  I just think there's an interesting phenomenon going on here. 

WWD just announced today that the Givenchy fall ad campaign will include Stella, Liya Kebede, and Mariacarla Boscono, shot by Inez and Vinoodh in Paris. 

So that means thus far, Stella has campaigns with Givenchy, Burberry and Louis Vuitton as well.  And she was born in 1971 -- so she's 34 or 35. 

Kate_4Kate Moss so far has campaigns with Burberry, Louis Vuitton, Calvin Klein Jeans, and Christian Dior.  And she was born in 1974 -- so she's 32.

Both are British. 

The fashion industry is notoriously known for constantly wanting fresh faces, more fresh faces.  Youth, young youth, young.  And here we are, with two of the most successful models this season in their thirties -- "old" in model terms.  Great faces, faces everyone knows faces, but surely not fresh faces.  Does this mean the fashion industry is starting to be safe?  To stay with what works, rather than pushing ahead, evolving, finding the new?  Because if that's the reason why this is happening, I don't like it.  In fact, I don't like it at all.

EDIT:  Thank you all for the excellent comments, please keep them coming, I'm enjoying reading all the different points of view.  I just wanted to clarify a bit.  I wrote about this "trend," I guess you could call it, because I found it intriguing in the first place. 

And it definitely is something new and never seen before, that fashion is starting to embrace the fact that women who aren't 20 or 25 can be beautiful and chic.  I like that aspect of this trend, most definitely.  My point was more that these women are very well-established -- they've both been around many many years.  Nothing wrong with that, or with them getting big-name contracts like they're getting.  But I do like to see a variety -- and it's not like there's any dearth of models. 

I guess if I was the creative director of a big-name label, I wouldn't want the face of my label to be the same face as two other big labels at the same time.  I wouldn't want to have the same face year after year.  And that's what I meant by playing it safe. 

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